What is the purpose of eyewear? Sharper, clearer vision? Enhanced target contrast? Decreased glare? Safety and eye protection? Then Bulls Eye Optix can provide exactly what you need. We have combined target and background specific lens colors with polarization to create the optimum in visual performance.

Shooting is a very visually demanding sport. It is totally dependent on how well the target can be detected and then visualized. More precise vision leads to a more accurate shot.

What are the factors that affect our ability to see the target? First we must consider the amount of target contrast. Contrast is the difference in shade between two objects. The greater the contrast, the easier it is to distinguish one object from another (i.e. clay target from sky or deer from forest floor). Bulls Eye Optix utilize specific colors for certain target / background combinations. This is done to maximize contrast, allowing faster more accurate determination of where to place the shot.

To further heighten target awareness we must decrease the “noise” in the visual system. Light rays from objects in the field of vision enter the eye in many different directions. Some of these light rays travel in directions that are difficult for the eye to bring into a sharp focus. This is often perceived as glare or shimmer or excessive brightness. Bulls Eye Optix lenses contain a polarization film within the plastic. By preventing light rays from unwanted directions this film only allows the most clearly focused light rays to enter the eye. This eliminates glare and improves the overall quality of vision.

Another factor limiting target detection is the refractive error of the eye. This is the de-focus or blurriness that results from needing prescription lenses. Bulls Eye Optix can be made in most prescriptions to minimize the blur caused by refractive error.